A new exhibition space in the form of a magazine in‑print
Pina is a commissioning platform and a new exhibition space in-print. We collaborate with artists to build exhibitions existing solely within the pages of a magazine. Each commission spans 60 pages, offering artists the space to construct immersive worlds that audiences can explore as they would any other exhibition.
The magazine’s name derives from pinax—a painted board or tablet—and the root of pinacoteca, meaning a home for images. The commonality with a white cube gallery lies in the encounter, though this one is portable.
Each issue pairs its exhibitions-in-print with respective short stories, using fiction as a portal to reimagine exhibitions as worldbuilding experiences. Straddling both literary and contemporary arts publishing, Pina is a bet on the imaginary.
It was founded in London by Catalina Imizcoz, PhD, an exhibition studies and exhibition design scholar (Central Saint Martins, London) and former editor at Phaidon Press. The all-women team includes poet and radio-host Bitsy Knox (Deputy Editor), cultural producer Lucila de Arizmendi (Producer), and brand and editorial strategist Ashleigh Kane (Head of Growth).
Designed as a two-covered, soft-back publication by Graphic Thought Facility in partnership with founders Huw Morgan and Paul Neale, Pina is printed at Verona Libri, Italy—a flat, collectable and portable space for exhibitions-in-print.
Pina's mission is to expand the limits of what exhibitions are and how they are presented, promoting engaging, challenging, and world-opening forms of contemporary art and literature. Pina has Crust, Mantle and Core Patrons, who support our commissions and the artists we work with in the development of their work. Pina Patrons receive advance copies of Pina, and invites to our global events, featuring conversations and panels with key figures driving contemporary culture, among other perks. We believe in large and democratic patronage—whether your donation is £150 or £5000, what matters most is your support. Join us in building a global community of world-building doers and thinkers.
