Pina is a commissioning platform that collaborates with artists to build exhibitions existing solely within the pages of a magazine. Each commission spans 60 pages, offering artists the space to construct immersive worlds that audiences can explore as they would any other exhibition. The magazine’s name derives from pinax – a painted board or tablet – and the root of pinacoteca, meaning a home for images.

The commonality with a white cube gallery lies in the encounter – though this one is portable. Straddling both literary and contemporary arts publishing, Pina is a bet on the imaginary. Each issue pairs its exhibitions-in-print with respective short stories, using fiction as a portal to reimagine exhibitions as worldbuilding experiences.

Founded by Catalina Imizcoz, PhD, an exhibition studies scholar (Central Saint Martins, London) and former editor at
Phaidon Press, Pina is a carefully curated and designed project. Imizcoz is also the Director of Cthulhu Books, an editorial platform exploring the postnatural as a framework for contemporary creation. The team includes Bitsy Knox (Deputy Editor), Lucila de Arimendi (Producer), and Ashleigh Kane (Head of Growth).

Designed as a two-covered, soft-back publication by Graphic Thought Facility in collaboration with founder Paul Neale, Pina is printed at Verona Libri, Italy – a collectable, portable space for exhibitions-in-print.